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Since its inception 30 years ago, Hoop It Up has been the largest 3x3 basketball tour, recognized as the most prolific grassroots basketball tour with millions of worldwide participants.
Kevin Garnett, former NBA Most Valuable Player, 15 time All Star and NBA World Champion has acquired the iconic Hoop It Up 3 on 3 basketball tour.
For the first time in 2020, the Olympics will be including 3x3 basketball as a medal sport and Hoop It Up is looking forward to continue to work with FIBA on qualifying events for World 3x3 basketball events.
Hoop It Up has collaborated with NBA teams to create memorable
3 on 3 basketball tournaments.
In 2020, Hoop It Up will be launching a dynamic streetball festival tour converging basketball, music, video gaming and urban lifestyle to create a unique sports live and digital experience. Stay tuned for details in the coming months!
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